Viewership Reach Our signal is received in 69% of homes within our core broadcast area (Source: UMS / Millward Brown Ulster). This delivers a weekly reach of 62% or as many as 105,000 adults. Among those who can receive c9tv our weekly reach rises to 91%. c9tv is now the third most watched free-to-air terrestrial […]
Dissatisfaction has been expressed about the decline in the volume and prominence of current affairs programmes on British television in recent years. Research shows that the decision to de-emphasise current affairs appears to be at odds with the tastes and needs of audiences. Evidence suggests that the public place a lot of value on documentary current affairs programming and viewers pay close attention to current affairs programmes that directly concern them.
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c9tv’s current affairs programme, Agenda, originates from the belief that many issues facing the local community are often of such a complex, sensitive and important nature that they merit more attention than a two or three minute news package.
Agenda satisfies the interests of our audience by examining in-depth important issues in our locality that would not be covered on any other television services available within our broadcast area. The programme represents a genuine addition to the current affairs programming available in our locality with an original half-hour programme being broadcast every weekday evening. The once-weekly current affairs offerings on the ITV and BBC regional services tend to examine issues at the macro Northern Ireland level.