Television’s power of communication is unequalled by other media formats. Television has the ability to convey strong messages using images with sound as well as vision. It is a medium that has the power to inform, educate, entertain and communicate with large numbers of consumers.
The average person in Northern Ireland watches TV for around for hours a day. 98% of homes have a television set, 38% have 3 TV sets or more and 91% have a VCR. Television is the most popular communications medium in the UK with only 0.6% of people claiming they never watch it at all.
A TV advertisement is a moving, talking, all-action double-page spread. Television provides exclusive contact between the product or service and the consumer. Unlike other media formats TV advertisers do not share the space with other advertisers.
c9tv provides a unique opportunity for local advertisers to avail of this most powerful medium for the first time and for national advertisers to reach local markets in a way that cannot be replicated on regional or national television services.